Anastasiya Khomutova |

Anastasiya Khomutova
|

Be Human

in Sport

'Sport begins with the human being.
I help people see themselves beyond victories, roles, and titles - and remember that behind every performance, there is a person'
Choose a convenient way to contact me. I’ll be happy to answer your questions and discuss how we can work on your performance and mental resilience

This project is for you, if you are:

Who It’s For
working with people in sport, and you feel you can’t 'just apply a method,' because behind every case stands a human being, not just a goal

a sports psychologist

who notices that psychological tension, anxiety, or fear of mistakes hold you back from realizing your full potential, but you don’t know how to work through it on a deeper level

an athlete

of an athlete who wants to support your child so they feel confident and free — not pressured by results

a parent

helping others achieve results, but you lack the support and clear space to rethink your own approaches and emotions

a coach

and you believe that sport is not only about victory, but also about connection, growth, and humanity

a human in sport

I was born in Ukraine, studied in the Czech Republic, and now I live and work in the United Kingdom

With me, you can be yourself

about me
My life has always been intertwined with sports, science, and different cultures. Now I support athletes, coaches, teams, and sports psychologists by creating a space for growth, warmth, and genuine communication.
While adapting to life as a migrant, I discovered running and later triathlon. At first, it seemed like it wasn’t for someone like me, but several years into my journey I ran the London Marathon and completed a half Ironman. After my daughter was born, I switched to more balanced training for Hyrox. My goal is not to chase records, but to train without injuries and finish my races with a smile.

This experience inspired me to create the Be Human in Sport project, which is about honesty, the joy of movement and self-kindness. I myself have gone through the process of adapting, studying and teaching in a foreign language, balancing family and career, and I know how important it is to feel kind to yourself.
My consultations are based on empathy and structure: I help people see what is preventing them from moving forward and find clarity in their journeys. Where necessary, I gently but firmly guide and ask important questions. Novice sports psychologists come for supervision or mentoring, and leave with a feeling of support and confidence, and a clear vision of ‘now I know what to do.'
My values are honesty, fun and care. I create a warm space where you can make mistakes, pause, laugh and grow without fear of being 'not good enough'. Athletes say that it’s easy to be themselves with me. I know how to listen deeply, without judgement. This creates a feeling of support and security.

It is about staying human while striving for victory

Be Human in Sport is not just a research or educational project, but a platform for athletes, coaches, parents, psychologists, and everyone else to come together in pursuit of a better way to do sport

For us, it is important not only to win, but simultaneously not to lose ourselves in the process of sporting life.
Be Human In Sport is a conversation about how not to lose yourself on the way to achieving results and whether it is possible to be joyful and free, whilst taking sport seriously and aiming for victories.

Human-centered psychology programmes

programmes
Athletes who feel like a product instead of a person: ‘Everyone asks about my times and my ranking. But no one asks how I feel.’
This product is for:
Programme Philosophy
Athletes who live in fear of mistakes: ‘If I don’t win gold, who am I? What happens to the meaning of my life?’
Athletes burnt out by pressure and repetition: ‘I love my sport, but sometimes I want to run away from training and never return. I’m exhausted.’
Athletes standing at the edge of retirement, terrified of what comes next: ‘I’ve been a gymnast my whole life. Who am I when I leave the gym?’
In high-performance sports, it’s common to push through pain, stay silent, and work yourself to the point of exhaustion. But a broken machine can’t win a race.

My work is about giving you back the right to be human: to be alive, vulnerable, and authentically yourself. When the paralysing fear of losing fades and the joy of the process returns, something remarkable happens: performance improves, often unexpectedly.

Because in the end, it is not the robot that wins. It’s the human being.
Coaches who want to learn, grow, and evolve, because development is a lifelong process: ‘I want to be better tomorrow than I am today. I want to coach in a way that builds people, not just results.’
This product is for:
Programme Philosophy
Coaches who feel they’ve lost connection with their athletes:
‘I yell at them like my coaches used to yelled at me, but it doesn’t work anymore. They shut down or walk away. How do I reach them?’
Those carrying the emotional weight of an entire team: ‘I have to be a rock for everyone. I can’t show weakness. But I’m tired of being the only adult in the room.’
Coaches who want to develop champions without harming their minds: ‘I see talent, but also mental blocks. I’m a technical coach, I don’t know how to ‘fix’ their head without accidentally breaking something.’
A coach is a human being who also needs support: not just new drills and manuals.

Today’s sporting world calls for leaders who guide through connection, presence, and trust, rather than fear or control.
I help you move from being a ‘supervisor’ to becoming a mentor.
You don’t need to be a psychologist; I give you practical tools to shape a healthy training atmosphere without burning yourself out.
Those who have faced impostor syndrome: ‘I know my theory, I know my tools… but when a world-class athlete walks into the room, I freeze. What if I fail them?’
This product is for:
Programme Philosophy
Those who feel isolated in their professional practice: ‘I have a tough case and no one to discuss it with confidentially. I’m stuck in my own head.’
Athletes burnt out by pressure and repetition: ‘I love my sport, but sometimes I want to run away from training and never return. I’m exhausted.’
Those who want clear ethical and professional grounding: ‘I want to work internationally, but I’m not sure how to navigate global standards and ethical codes. How do I step up to that level?’
A stable, supportive base for those who typically hold the weight for everyone else.

In this profession, you are the main instrument, and when the instrument is out of tune, the work suffers. Here, there is no judgement, no hierarchy of ‘smart’ or ‘naive’ questions. Just a collegial space built on the rigorous standards of the international organisations (FEPSAC/CASES/ISSP), where your uncertainties become growth points and your intuitive insights form a structured, confident professional practice.

What my clients say

reviews